Generate More Revenue Through Higher Search Engine Rankings
Higher rankings in major search engines such as Google, Yahoo and MSN lead to more revenue for your business. Getting to the top and staying there requires a well-planned strategy executed over time.
Our qualified SEO professionals can train your staff on Search Engine Optimization, Pay-Per-Click Management, usage statistics, usability, and much more.
Learn from the Pros How to Attract and Convert Highly Targeted Search Engine Traffic
Our SEO Course is perfect for anyone desiring to learn more about Search Engine Optimization and Pay-Per-Click Management. Through instructor-led training and activities, you will leave the class with a written action plan in place to begin your SEO campaign.
Introduction to Search Engine Marketing
- Defining SEM, SEO, PPC, Usability
- The top search engines and their relationships
- How search engines work
- Submitting your site
Targeting the Right Keywords
- Uncovering the right keywords
- Understanding the conversion cycle
- Overview of available tools
- Hands-On Workshop: Wordtracker
Optimizing your Content
- What a search engine spider sees
- Writing for search engines
- Creating new content
- Hands-On Workshop: Writing Titles and Descriptions
Avoiding SEO Pitfalls
- Identifying Spider Traps
- Avoiding Spam
- Using Site Maps
Building Link Popularity
- Link Analysis: Quality vs. Quantity
- Performing competitive link intelligence
- Hands-On Workshop: Identifying Good Sources of Links
Measuring Your Results (ROI)
- Defining Your Web Site’s Goals
- Reporting using Google Analytics or other Programs
- Hands-On Workshop: WebPosition
Starting a PPC Campaign
- Google AdWords and Yahoo Search Marketing
- How and why to avoid clicks
Recap and Resources
- The Top 10 Most Important Tasks you Must Perform
- Putting your Plan into Action
- Helpful websites and books
Who Should Attend?
- Business Owners who desire more revenue for their company.
- Managers who supervise a web or marketing team.
- Web developers who need to expand their skill set.
- Job Hunters looking to become more competitive in the marketplace.
OPTION 1:
Sign up for Classroom Training
 Download Training PDF |
These SEO courses are open to the public and held at locations throughout the U.S. Examples and exercises are pulled from registrant companies to provide a cross-industry perspective.
This is not just lecture. Throughout the training, you will be performing SEO improvements to your web site that you can implement right away. Class size is limited to 16 participants to allow for a high level of interaction.
One Day Course:
Fundamentals of Search Engine Marketing
In the past two years, we have held SEO training in Atlanta GA, Boston MA, Dallas TX, Chicago IL, Los Angeles CA, New York NY, and Raleigh NC. Although we have no scheduled public training classes scheduled at this time, you may submit a request to be notified.
Want to see training in San Francisco, Nashville, Orlando, Tampa, or your area? Suggest a city!
OPTION 2:
Request Customized On-Site Training
If you have multiple employees to train, on-site training offers significant discounts over classroom training, as well as significant travel savings. The examples and exercises are tailored to your company, competitors and industry.
