So you got a new Amazon Echo or Echo Dot for Christmas? It seems like almost everyone did. Amazon was backordered all season, and the echo dot was one of their hottest sellers. While it is cool that you can order a pizza without reaching for your phone, dim the lights and have Alexa play some smooth jazz, setting the mood for a romantic holiday evening, but have you thought about how the technology can be used to help your business? Well, we’ve got some ideas for you.
First, some clarification; Echo is Amazon’s family of devices that are a standalone hub and allow you to communicate with Alexa. Alexa is the voice, or more accurately the voice service which processes your speech and connects you with the service you are looking for. For the time being, Alexa is most often found in Echo devices and Kindle tablets, but thanks to Amazon’s partnerships, you will soon hear her in appliances, and even automobiles!
Amazon’s Alexa Skills Kit makes it easy for developers to integrate with Amazon Alexa. Right now, the Skills marketplace doesn’t have a mechanism for developers to sell Skills (apps), but that doesn’t mean that there isn’t a way for your business to capitalize on this new technology.
Lots of business are using Alexa to allow customers to place orders, get information, or contact the company by using their voice and an Echo device.
Let me give you some examples based on the Acme Widget Company, a leading global supplier of all sorts of widgets.
By linking your Amazon account to your Acme Widgets Co. customer account, you could ask Alexa for such things as:
If you are a sales rep for Acme, you could link your Alexa to your CRM system and then:
For retail consumers you might want them to be able to ask Alexa things like:
All of these are applications can be handled by an Amazon Alexa Skill. This is an exciting new technology which has been evolving and continues to improve. At Cii, we have begun working with clients to integrate Amazon Alexa into their workflows and create opportunities to engage customers on this new platform. More information on our Alexa Skill Development services.
If you have an idea you’d like to implement, or to find out what we can do for you, please contact us today.