You’ve heard of the Internet, gotten a website, and maybe you’re aware of that whole social network thing. But is your business prepared for mobile site visitors?
- Half of Americans own smartphones, and 87% use them to go online (Pew Research).
- 1 in 4 smartphone owners browse the mobile web first: approximately 39 million people, four times North Carolina’s population (Pew Research).
- 9.2 million people hit the BBC’s mobile Olympics website during the 2012 London Games (BBC).
- Mobile is projected to have 400 million more users than desktop in 2015 (Morgan Stanley).
Shouldn’t your business be ready to welcome these new customers with the best mobile website experience possible?
In the beginning ...
A long time ago (somewhere around 2005), websites were optimized for mobile with completely separate site (often m.domain.com). Developers could then build a completely different look and feel for phones. While that’s still common today, there are a lot of problems with that mobile website strategy ... namely, cost.
Creating and maintaining a completely separate site is very expensive due to a simple formula: twice the content equals twice the work. With the huge number of mobile devices today, one mobile website might not even be enough. Would it look good on a 3″ phone? A 5″ phone? What about a 7″ or 10″ tablet? That’s a lot of different sites!
The latest and greatest.
Now there’s a better way: one site that looks amazing on every screen, from a tiny feature phone to a 27″ monitor on your desk. This kind of responsive design saves time and money, plus it looks better too.
Fortunately the mobile developers at Cii are experts at this new technique, and have the skills to build a site to reach the vast mobile audience without compromise. Already have a site? No problem! In most cases we can take your existing site and add in the ability for it to adapt to different sized screens without breaking the bank.
If you are ready to tap into the growing mobile audience, take the first step and let us show you how we can help.