The search engine marketing game has been, and still is, largely focused on Google. While the web giant does make up a majority of internet searches, Bing and Yahoo still account for nearly a third of web searches. Bing has been gaining steam since its unveiling in 2009, and now Windows tablets and Xbox One consoles use Bing as a default native search. You may now be wondering how big Bing is getting, and if you should focus more of your SEO on Bing in the next year.
Bing doesn’t have quite the history or name recognition that Google has, but that hasn’t stopped them from competing. Bing continues to promote itself, and market itself as a better search platform than Google. As a native search engine on so many new devices, Bing will likely see a large jump in its number of searches over the next year. So, is it time for marketers to look more closely beyond only their Google search optimization?
Microsoft has also improved the overall quality and experience of Bing. On a new Windows tablet or Xbox One, a user can perform Bing searches without opening a browser or leaving the home screen. Bing also claims to provide better and broader search results than Google, and even challenges internet-goers to test Bing’s results versus Google’s in its Bing It On Campaign. The search return of Bing has recently expanded to include a larger variety of content.
Bing results now include:
The inclusion of social media results present a creative and useful idea. A friend or connection may have the answer to what you were searching for, and Bing can show it to you directly from that credible person in your social media circle. Imagine someone searching on Bing and seeing a link to your business in the page results, as well as a post one of their friends’ post about a positive experience with your business. That’s a pretty big win in terms of search influence. This will be huge for active social media users, especially if they decide to use Bing rather than using the search feature on social media sites to find past posts from their friends or contacts.
Windows tablets have sold millions of units in 2013, and Microsoft hopes to sell 16 million more this holiday season. Many more Windows tablets in the hands of consumers means many more Bing searches. This presents Bing with a great opportunity to convert these search users into Bing searchers on their desktops or other devices; and web searches on tablets may already be more popular than you think:
The International Data Corporation expects tablets as a whole to outsell laptops in 2013, and outsell desktops by 2015. Mobile devices and tablets will be producing the majority of internet searches before we know it. If Bing can deliver on these mobile and tablet searches well enough, those users may begin going to Bing.com instead of Google.com to perform other searches.
Bing may not yet be close to the number one SEO priority, but it is making serious attempts to gain ground on Google. There’s no way to know for sure, but 2014 could be the year Bings makes some big strides against Google’s search engine dominance. If Microsoft gets its way, it certainly will be. So you may want to pay attention to Bing’s market share, and definitely to your site’s Bing SEO.